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Linking Media Coverage to Business Outcomes
Can we show a link between media coverage and desired business outcomes? A new study (pdf) from the US-based Institute for Public Relations has some interesting case studies that in several instances...
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media evaluation – sentiment analysis
Monitoring of the media often involves assessing the “tone” of a media item – is it positive, negative or neutral on a given subject? This is often done manually and many of the large media monitoring...
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Thoughts from the Berlin Measurement Summit
The 1st European Measurement Summit was a great success. Delegates are busy doing a survey (organised by Benchpoint), and the feedback is looking very positive. My Highlights: Neil Martinson, head of...
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Mor-on Twittering
Following from my post about AVE’s and twittering in conference sessions earlier this week, it seems that some of the twitterers were not just against AVEs, but also against anyone defending them. My...
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Case study on media measurement and content analysis
Here is an interesting case study from the Institute for PUblic Relations. The case study (pdf) looks how a financial company used media measurement and content analysis to gauge impact on its brand,...
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AVE to WMC – A wolf in sheep’s clothes?
The Institute for Public Relations has published a new research paper explaining a new media measurement concept called “Weighted Media Cost”. But is this anything new – or simply the dreaded Ad...
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Standardisation of PR Evaluation Metrics?
The UK government’s Central Office of Information (yes, I know it’s rather Orwellian sounding…) has produced a set of metrics for measuring PR campaigns: “Standardisation of PR Evaluation Metrics”...
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media attention & importance
Which media gets most our attention and is important to us? This was the question asked recently in a study(pdf) undertaken by the UK Ofcom (UK regulator/authority). The graph above (click on it to...
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how much is publicity worth?
For those interested to learn more about the debate on if – or should – we put a montary value on media coverage – here is an excellent article from Carl Bialik, “the numbers guy” at the WSJ. His blog...
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Can media coverage predict a company’s reputation?
The extent of influence of media coverage on public opinion is a hotly debated topic. For communication professionals, their intepretation of how influential the media is can influence how much effort...
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